{"id":11560,"date":"2025-11-12T21:28:12","date_gmt":"2025-11-13T01:28:12","guid":{"rendered":"https:\/\/fad-fep.ca\/reporterPlus\/?p=11560"},"modified":"2025-11-12T21:28:14","modified_gmt":"2025-11-13T01:28:14","slug":"ong-codes-journalisme-numerique","status":"publish","type":"post","link":"https:\/\/fad-fep.ca\/reporterPlus\/2025\/11\/12\/ong-codes-journalisme-numerique\/","title":{"rendered":"Quand les ONG empruntent les codes du journalisme num\u00e9rique"},"content":{"rendered":"\n

Comment parler de droits humains \u00e0 l\u2019\u00e8re des algorithmes ? Les ONG empruntent de plus en plus les codes du journalisme dans leurs strat\u00e9gies de communication. Pour Amnistie internationale Canada francophone, la r\u00e9ponse se situe quelque part entre journalisme et militantisme.<\/strong><\/p>\n\n\n\n

Sur ses plateformes, l\u2019organisation publie des contenus sobres, document\u00e9s et visuellement percutants. Des publications qui ressemblent parfois \u00e0 de v\u00e9ritables articles d\u2019actualit\u00e9.<\/p>\n\n\n\n

\n

\u00ab Il y a une rigueur factuelle et intellectuelle appliqu\u00e9e \u00e0 ces rapports, qu\u2019on est cens\u00e9 appliquer en journalisme \u00bb, explique Jos\u00e9e Marie Robitaille, responsable des communications chez Amnistie internationale francophone Canada<\/p>\n<\/blockquote>\n\n\n\n

Les rapports d\u2019Amnistie sont r\u00e9dig\u00e9s \u00e0 partir d\u2019entrevues, de recherches de terrain et de v\u00e9rifications crois\u00e9es, une m\u00e9thode inspir\u00e9e des pratiques journalistiques.
Mais Jos\u00e9e Marie Robitaille insiste : \u00ab Le journaliste est l\u00e0 pour informer le public. Moi, je suis l\u00e0 pour promouvoir le travail de l\u2019organisation. \u00bb<\/p>\n\n\n\n

<\/p>\n\n\n\n

Une relation de confiance avec les m\u00e9dias traditionnels<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"Article<\/figure>
\n

M\u00eame si Amnistie produit de l\u2019information, ses liens avec les m\u00e9dias classiques demeurent essentiels.<\/p>\n\n\n\n

\n

\u00ab Le m\u00e9dia traditionnel continue d\u2019apporter une cr\u00e9dibilit\u00e9 \u00e0 l\u2019information v\u00e9hicul\u00e9e par Amnistie, surtout quand on est cit\u00e9 dans un article \u00bb, souligne Madame Robitaille.<\/p>\n<\/blockquote>\n\n\n\n

Lorsqu\u2019un m\u00e9dia ind\u00e9pendant cite un rapport d\u2019Amnistie, cela renforce la l\u00e9gitimit\u00e9 du message.
Mais cette collaboration exige un ton neutre : <\/p>\n\n\n\n

\n

\u00ab En m\u00e9dias traditionnels, on ne peut pas se permettre d\u2019\u00eatre trop color\u00e9. Beaucoup de journalistes s\u2019appuient sur la d\u00e9ontologie journalistique, donc on adapte notre mani\u00e8re de communiquer. \u00bb<\/p>\n<\/blockquote>\n\n\n\n

Autrement dit, Amnistie doit parfois se plier aux r\u00e8gles du reportage pour faire passer son message au grand public.<\/p>\n<\/div><\/div>\n\n\n\n

Naviguer entre algorithmes et influenceurs<\/h2>\n\n\n\n

Sur les r\u00e9seaux sociaux, la strat\u00e9gie est diff\u00e9rente. Amnistie traite r\u00e9guli\u00e8rement de sujets complexes \u00ab Je m\u2019informe moi-m\u00eame, puis j\u2019explique de fa\u00e7on claire pour que tout le monde comprenne \u00bb, raconte Nada Erradi, coordonnatrice marketing et communication chez Amnistie internationale francophone Canada<\/p>\n\n\n\n

Les visuels dominent sur Instagram, tandis que LinkedIn et X (ex-Twitter) servent \u00e0 diffuser les prises de position officielles.
Mais la visibilit\u00e9 d\u2019un message d\u00e9pend de plus en plus d\u2019un autre acteur : l\u2019algorithme<\/strong>.<\/p>\n\n\n\n

\n

\u00ab Certains hashtags comme #Gaza<\/em> ou #Palestine<\/em> peuvent provoquer un shadowban<\/em>, donc on privil\u00e9gie #droitsHumains<\/em> \u00bb, pr\u00e9cise Nada Erradi.<\/p>\n<\/blockquote>\n\n\n\n

Selon le Reuters Institute (2024)<\/a>, 72 % des jeunes adultes s\u2019informent d\u00e9sormais sur les r\u00e9seaux sociaux, souvent \u00e0 travers des contenus courts et \u00e9motionnels.
Pour exister, les ONG doivent apprendre \u00e0 parler ce nouveau langage sans trahir leur rigueur.<\/p>\n\n\n\n

\"Compte
Le compte Instagram d’Amnistie internationale Canada Francophone permet de communiquer des visuels et de renvoyer \u00e0 des liens externes. Image libre de droit<\/figcaption><\/figure>\n\n\n\n

Nada Erradi souligne aussi la mont\u00e9e en puissance des \u201cinfo-influenceurs\u201d, ces cr\u00e9ateurs qui s\u2019imposent dor\u00e9navant comme de v\u00e9ritables sources d\u2019information pour les jeunes publics.<\/p>\n\n\n\n

\n

\u00ab Amnistie a commenc\u00e9 \u00e0 solliciter ces info-influenceurs, on leur demande de relayer une campagne sur leurs r\u00e9seaux sociaux, dans le but de toucher plusieurs communaut\u00e9s. \u00bb <\/p>\n<\/blockquote>\n\n\n\n

Le Reuters Institute (2023)<\/a> r\u00e9v\u00e8le que 46\u202f% des jeunes adultes de 18 \u00e0 24\u202fans se tournent davantage vers les r\u00e9seaux sociaux que vers les m\u00e9dias traditionnels pour s\u2019informer. Cet enclin pour le num\u00e9rique se refl\u00e8te aussi au Canada, o\u00f9 62\u202f% des habitants consultent principalement les plateformes sociales pour suivre l\u2019actualit\u00e9 (Statistique Canada, 2023)<\/a>.<\/p>\n\n\n\n

Entre rigueur journalistique et logique algorithmique, Amnistie internationale navigue sur une ligne fine.
\u00ab On ne peut pas tout dire de mani\u00e8re frontale \u00bb, admet Jos\u00e9e Marie Robitaille. \u00ab Il faut parfois contourner certains sujets pour \u00e9viter d\u2019alimenter la polarisation. \u00bb<\/p>\n\n\n\n

Amnistie internationale se trouve \u00e0 la crois\u00e9e de deux mondes. D\u2019un c\u00f4t\u00e9, les m\u00e9dias traditionnels offrent cr\u00e9dibilit\u00e9 et s\u00e9rieux ; de l\u2019autre, les r\u00e9seaux sociaux exigent vitesse, images et algorithmes. Puisque l’organisme a besoin d\u2019\u00eatre vu, elle apprend \u00e0 parler le langage de ses publics sans trahir ses principes.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment parler de droits humains \u00e0 l\u2019\u00e8re des algorithmes ? Les ONG empruntente de plus en plus les codes du journalisme dans leurs strat\u00e9gies de communication. 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