{"id":11697,"date":"2025-11-13T19:38:54","date_gmt":"2025-11-13T23:38:54","guid":{"rendered":"https:\/\/fad-fep.ca\/reporterPlus\/?p=11697"},"modified":"2025-11-13T19:50:16","modified_gmt":"2025-11-13T23:50:16","slug":"journalisme-sportif-marco-normandin-habsolumentfan","status":"publish","type":"post","link":"https:\/\/fad-fep.ca\/reporterPlus\/2025\/11\/13\/journalisme-sportif-marco-normandin-habsolumentfan\/","title":{"rendered":"Le journalisme sportif : comment HabsolumentFan se d\u00e9marque \u00e0 l\u2019\u00e8re des r\u00e9seaux sociaux"},"content":{"rendered":"\n<p><strong>Dans un univers o\u00f9 les grandes cha\u00eenes dominent la couverture sportive, le journalisme sportif doit aujourd\u2019hui rivaliser autrement. Pour Marco Normandin, r\u00e9dacteur en chef d\u2019<em><a href=\"https:\/\/www.habsolumentfan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>HabsolumentFan<\/em><\/strong><\/a><\/em> et coanimateur du balado <em><a href=\"https:\/\/www.youtube.com\/@LePoolcast\">Le Poolcast<\/a><\/em>, la cl\u00e9 du succ\u00e8s repose sur la vitesse, la rigueur et une bonne compr\u00e9hension des codes du num\u00e9rique.<\/strong> <\/p>\n\n\n\n<p>Le journalisme sportif d\u2019aujourd\u2019hui ne se limite plus \u00e0 relayer les r\u00e9sultats d\u2019un match. Il se situe d\u00e9sormais entre information, opinion et divertissement. \u00ab\u2009Les gens ont besoin d\u2019\u00eatre divertis en tout temps, observe Marco Normandin qui pr\u00e9f\u00e8re d\u2019ailleurs se d\u00e9finir comme r\u00e9dacteur plut\u00f4t que journaliste. Je vois ce que je fais comme une fa\u00e7on de rapporter l\u2019information. Je suis un recherchiste qui aime trouver des nouvelles avant tout.\u2009\u00bb<\/p>\n\n\n\n<p>Ce besoin constant d\u2019attirer l\u2019attention transforme la mani\u00e8re de consommer le sport en ligne. Le paysage m\u00e9diatique ressemble \u00e0 un vaste oc\u00e9an o\u00f9 nagent une multitude de blogues, de balados et de m\u00e9dias traditionnels, tous en qu\u00eate de visibilit\u00e9. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab\u2009Tout le monde essaie de tirer son \u00e9pingle du jeu, explique-t-il. Il faut savoir attirer l\u2019\u0153il du lecteur.\u2009\u00bb\u00a0<\/p>\n\n\n\n<p>-Marco Normandin<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><\/blockquote>\n\n\n\n<p>Dans cette mer d\u2019information, la rigueur demeure sa boussole. \u00ab\u2009Pour moi, il est ultraimportant de rester factuel\u2009\u00bb, insiste-t-il. Pour le r\u00e9dacteur-chef d\u2019HabsolumentFan, \u00eatre les premiers sur la nouvelle repr\u00e9sente la marque de commerce du blogue.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le feriez-vous? \ud83d\udc40\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/Ixi265RIm-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le plan de match du journalisme sportif<\/h2>\n\n\n\n<p>Cette strat\u00e9gie s\u2019av\u00e8re essentielle dans un environnement m\u00e9diatique presque enti\u00e8rement tourn\u00e9 vers le num\u00e9rique. En 2025, un peu plus de 95 % des Canadiens ont acc\u00e8s \u00e0 internet, soit environ 38 millions d\u2019utilisateurs, tandis que 31,7 millions de Canadiens (pr\u00e8s de 80 %) \u00e9taient actifs sur les r\u00e9seaux sociaux, selon <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-canada\" target=\"_blank\" rel=\"noreferrer noopener\"><em>DataReportal<\/em><\/a>.<\/p>\n\n\n\n<p>Les lecteurs se tournent de plus en plus vers les plateformes en ligne pour s\u2019informer, m\u00eame si la t\u00e9l\u00e9vision reste une source importante selon <a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2025\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Reuters Institute<\/em><\/a>. Cette r\u00e9alit\u00e9 pousse les petits m\u00e9dias \u00e0 redoubler d\u2019ing\u00e9niosit\u00e9 pour se d\u00e9marquer. \u00ab\u2009Je vis avec l\u2019algorithme depuis douze ans\u2009\u00bb, raconte Marco Normandin, qui observe attentivement les moindres changements sur les plateformes. Il se souvient qu\u2019il y a quelques ann\u00e9es, le simple ajout d\u2019un \u00e9moji dans une description <em>Facebook<\/em> augmentait la visibilit\u00e9 d\u2019un article. \u00ab\u2009Il faut toujours rester \u00e0 l\u2019aff\u00fbt de l\u2019algorithme si on veut survivre.\u2009\u00bb<\/p>\n\n\n\n<p>Dans l\u2019univers num\u00e9rique, la notori\u00e9t\u00e9 ne garantit pas la reconnaissance. Sur les r\u00e9seaux sociaux, les lecteurs consomment l\u2019information \u00e0 toute vitesse, souvent sans pr\u00eater attention \u00e0 sa provenance. \u00ab\u2009Le lecteur moyen n\u2019est pas capable de distinguer la diff\u00e9rence d\u2019un site \u00e0 l\u2019autre. Ils cliquent sur la nouvelle et c\u2019est tout\u2009\u00bb, remarque Marco Normandin. Pour un m\u00e9dia ind\u00e9pendant comme HabsolumentFan, cette r\u00e9alit\u00e9 complique la bataille pour l\u2019attention. Se d\u00e9marquer ne passe plus seulement par la rapidit\u00e9, mais aussi par la capacit\u00e9 \u00e0 cr\u00e9er un lien de confiance avec le public.<\/p>\n\n\n\n<p>Pour renforcer la cr\u00e9dibilit\u00e9 du site, <em>HabsolumentFan<\/em> a lanc\u00e9 <em>Le Poolcast<\/em>, un balado discutant des pools de hockey. \u00ab\u2009\u00c7a cr\u00e9dibilise le site. Contrairement aux journalistes dont la cr\u00e9dibilit\u00e9 d\u00e9coule du m\u00e9dia, les gens me croient cr\u00e9dible parce qu\u2019ils connaissent un peu plus ma personnalit\u00e9\u2009\u00bb, estime le coanimateur du balado.&nbsp;<\/p>\n\n\n\n<p>\u00c0 l\u2019image d\u2019HabsolumentFan, le journalisme sportif \u00e9volue au rythme du num\u00e9rique. Il apprend \u00e0 composer avec la vitesse, les algorithmes et un public toujours d\u00e9sireux de plus de divertissement.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"D\u00e9couvrez mon entrevue avec Marco Normandin\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/UIPArJuPO98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans un univers o\u00f9 les grandes cha\u00eenes dominent la couverture sportive, le journalisme sportif doit aujourd\u2019hui rivaliser autrement.<\/p>\n","protected":false},"author":12,"featured_media":11804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,14],"tags":[175,345],"class_list":["post-11697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journalisme","category-sports","tag-journalisme","tag-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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