{"id":11722,"date":"2025-11-13T18:11:55","date_gmt":"2025-11-13T22:11:55","guid":{"rendered":"https:\/\/fad-fep.ca\/reporterPlus\/?p=11722"},"modified":"2025-11-13T20:15:09","modified_gmt":"2025-11-14T00:15:09","slug":"encadrement-journalisme-communications-et-ia","status":"publish","type":"post","link":"https:\/\/fad-fep.ca\/reporterPlus\/2025\/11\/13\/encadrement-journalisme-communications-et-ia\/","title":{"rendered":"Journalisme et IA : une transformation en cours d\u2019encadrement"},"content":{"rendered":"\n

L\u2019utilisation croissante de l\u2019intelligence artificielle dans les salles de presse oblige les m\u00e9dias \u00e0 revoir leurs pratiques professionnelles et \u00e0 clarifier leurs r\u00e8gles internes. Selon le Reuters Institute<\/em>, plus de la moiti\u00e9 des organisations journalistiques ont int\u00e9gr\u00e9 ces outils \u00e0 leur travail, une \u00e9volution qui soul\u00e8ve des enjeux de v\u00e9rification et d\u2019encadrement professionnel.<\/strong><\/p>\n\n\n\n

Un outil nouveau, puissant et qui exige prudence<\/strong><\/h3>\n\n\n\n

L\u2019arriv\u00e9e massive de l\u2019IA acc\u00e9l\u00e8re la production de contenus, notamment pour la recherche, la transcription ou la r\u00e9daction de brouillons. Si ces gains de rapidit\u00e9 sont appr\u00e9ci\u00e9s, ils n\u00e9cessitent d’\u00eatre surveill\u00e9s afin d\u2019\u00e9viter un rel\u00e2chement du jugement professionnel.<\/p>\n\n\n\n

D\u00e9sinformation : une menace accentu\u00e9e par l\u2019absence de r\u00e8gles<\/strong><\/h3>\n\n\n\n

La multiplication des contenus falsifi\u00e9s demeure l\u2019un des principaux risques associ\u00e9s \u00e0 l\u2019IA. Le World Economic Forum<\/a><\/em> classe la d\u00e9sinformation g\u00e9n\u00e9r\u00e9e par ces technologies au premier rang des risques mondiaux pour 2024-2025. Cette situation pr\u00e9occupe autant les journalistes que les \u00e9quipes de communication de diverses organisations. Ils craignent que de faux contenus circulent si les entit\u00e9s ne prennent pas le temps de r\u00e9gulariser leurs pratiques.<\/p>\n\n\n\n

Le besoin urgent de politiques internes<\/strong><\/h3>\n\n\n\n

L\u2019encadrement devient une priorit\u00e9 autant dans les m\u00e9dias que dans les organisations publiques ou priv\u00e9es. Pour soutenir cette transition, le Guide de d\u00e9ontologie du Conseil de presse du Qu\u00e9bec<\/a> stipule, depuis 2024, \u00abLes m\u00e9dias d\u2019information s\u2019assurent qu\u2019un contr\u00f4le \u00e9ditorial est effectu\u00e9 par un humain sur tout contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA avant qu\u2019il ne soit diffus\u00e9 au public.\u00bb et que celui-ci soit clairement identifi\u00e9. Cette approche commence \u00e0 s\u2019implanter aussi en dehors du milieu journalistique. \u00ab Il faut r\u00e9fl\u00e9chir \u00e0 ce qu\u2019on veut faire avec l\u2019IA et ce qu\u2019on ne veut pas faire. Ce cadre rassure et normalise l\u2019utilisation \u00bb, explique \u00c9milie Bouchard Labont\u00e9, ancienne journaliste sportive maintenant directrice des communications dans un organisme qui d\u00e9veloppe actuellement sa propre politique concernant l\u2019usage de ces outils.<\/p>\n\n\n\n

\"Code
Photo: Nathan Dumlao via Unsplash, n\u00e9on indiquant code de conduite \u00e9thique<\/figcaption><\/figure>\n\n\n\n

Suivre l\u2019\u00e9volution rapide de la technologie<\/strong><\/h3>\n\n\n\n

La vitesse \u00e0 laquelle les mod\u00e8les d\u2019IA progressent repr\u00e9sente un d\u00e9fi constant. Selon le Stanford AI Index<\/a><\/em>, les capacit\u00e9s des outils d\u2019IA doublent environ tous les six mois, ce qui oblige les r\u00e9dactions \u00e0 ajuster r\u00e9guli\u00e8rement leurs protocoles de v\u00e9rification et de transparence.
\u00ab L\u2019IA \u00e9volue constamment. Ce qui est mis en place aujourd\u2019hui risque d\u2019\u00eatre d\u00e9pass\u00e9 tr\u00e8s vite. Il faut rester \u00e0 l\u2019aff\u00fbt et continuer de r\u00e9fl\u00e9chir par soi-m\u00eame \u00bb, souligne \u00c9milie Bouchard Labont\u00e9.<\/p>\n\n\n\n

Vers un journalisme renforc\u00e9 par des r\u00e8gles claires<\/strong><\/h3>\n\n\n\n

Si l\u2019IA acc\u00e9l\u00e8re certaines t\u00e2ches et \u00e9largit les possibilit\u00e9s de production, elle impose surtout une rigueur renforc\u00e9e. L\u2019avenir du journalisme repose sur la capacit\u00e9 des m\u00e9dias \u00e0 encadrer l\u2019utilisation de ces outils afin de pr\u00e9server les fondements du m\u00e9tier : v\u00e9rifier, contextualiser et offrir une information fiable.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019utilisation croissante de l\u2019intelligence artificielle dans les salles de presse oblige les m\u00e9dias \u00e0 revoir leurs pratiques professionnelles et \u00e0 clarifier leurs r\u00e8gles internes. Selon le Reuters Institute, plus de la moiti\u00e9 des organisations journalistiques ont int\u00e9gr\u00e9 ces outils \u00e0 leur travail, une \u00e9volution qui soul\u00e8ve des enjeux de v\u00e9rification et d\u2019encadrement professionel.<\/p>\n","protected":false},"author":30,"featured_media":11777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,18],"tags":[374,375,371,343,379,235,378,175,376,380,372,377],"class_list":["post-11722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journalisme","category-technologie","tag-communications-ethiques","tag-deontologie-journalistique","tag-encadrement-professionnel","tag-ia","tag-ia-au-travail","tag-intelligence-artificielle","tag-intelligence-artificielle-generative","tag-journalisme","tag-outils-technologiques","tag-politique-dutilisation-de-lia","tag-pratiques-ethiques","tag-technologies"],"yoast_head":"\nJournalisme et IA : une transformation en cours d\u2019encadrement - 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