{"id":11794,"date":"2025-11-13T20:21:10","date_gmt":"2025-11-14T00:21:10","guid":{"rendered":"https:\/\/fad-fep.ca\/reporterPlus\/?p=11794"},"modified":"2025-11-13T21:41:25","modified_gmt":"2025-11-14T01:41:25","slug":"hugo-decrypte-quebec-anais-fleury-incarner-linformation","status":"publish","type":"post","link":"https:\/\/fad-fep.ca\/reporterPlus\/2025\/11\/13\/hugo-decrypte-quebec-anais-fleury-incarner-linformation\/","title":{"rendered":"Ana\u00efs Fleury \u00e0 Hugo D\u00e9crypte :  pourquoi \u00ab\u00a0incarner\u00a0\u00bb l\u2019information"},"content":{"rendered":"\n<p><strong>Recherchiste \u00e0 <em>Hugo D\u00e9crypte Qu\u00e9bec<\/em> et adepte de la vid\u00e9o verticale, Ana\u00efs Fleury ne voulait pourtant pas \u00eatre devant la cam\u00e9ra lorsqu\u2019elle a commenc\u00e9 \u00e0 publier sur Internet. Depuis, elle a chang\u00e9, convaincue qu\u2019il faut <em>\u00ab&nbsp;incarner&nbsp;\u00bb<\/em> le contenu pour informer sur les r\u00e9seaux sociaux.<\/strong><\/p>\n\n\n\n<p>Le 26 mars 2023, la jeune fran\u00e7aise publie le premier contenu de son compte Instagram, <em>Ana\u00efs informe<\/em>. Il s\u2019agissait d\u2019une bande dessin\u00e9e.<\/p>\n\n\n\n<p><em>\u00ab&nbsp;La b\u00e9d\u00e9 \u00e9tait une mani\u00e8re pour moi d\u2019\u00e9viter de mettre mon visage en vid\u00e9o&nbsp;\u00bb<\/em>, r\u00e9v\u00e8le-t-elle. Elle dessinait ses reportages et ses entrevues, o\u00f9 elle avait son propre personnage qui raconte la nouvelle. Une mani\u00e8re d\u2019allier ses passions que sont l\u2019\u00e9criture, la cr\u00e9ation visuelle et l\u2019information, r\u00e9sume-t-elle.<\/p>\n\n\n\n<p>Un an plus tard, en avril 2024, un <em>\u00ab&nbsp;switch se fait&nbsp;\u00bb.<\/em> Alors stagiaire \u00e0 <em>Unpointcinq<\/em>, Ana\u00efs Fleury y testait le dessin et l\u2019animation. Cependant, elle a d\u00e9couvert que le nombre de vues ne suivait pas les heures de travail consacr\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La vid\u00e9o verticale est incontournable<\/strong><\/h2>\n\n\n\n<p>Il \u00e9tait temps pour elle de se mettre <em>\u00ab\u00a0face cam\u00e9ra\u00a0\u00bb<\/em>, et le constat l\u2019a frapp\u00e9e. Avec le visage et \u00ab\u00a0<em>un journalisme incarn\u00e9 en vid\u00e9o\u00a0\u00bb<\/em>, <em>\u00ab\u00a0tu fais plus de vues et tu parviens \u00e0 cr\u00e9er une communaut\u00e9\u00a0\u00bb<\/em>, d\u00e9clare-t-elle. Ainsi, tout journaliste qui souhaite diffuser de l\u2019information sur les r\u00e9seaux sociaux et rejoindre le public doit utiliser ce format, tranche aujourd\u2019hui Ana\u00efs Fleury.<\/p>\n\n\n\n<p>La vid\u00e9o courte au format vertical a conquis toutes les g\u00e9n\u00e9rations du public qu\u00e9b\u00e9cois des r\u00e9seaux sociaux, <a href=\"https:\/\/transformation-numerique.ulaval.ca\/wp-content\/uploads\/2024\/11\/netendances-2024-actualites-en-ligne-et-reseaux-sociaux.pdf#page=31\">r\u00e9v\u00e8le la plus r\u00e9cente enqu\u00eate NETendance de l\u2019Acad\u00e9mie de la transformation num\u00e9rique<\/a>. Ainsi, 61% des internautes des r\u00e9seaux sociaux ont l\u2019habitude de regarder ce type de format.<\/p>\n\n\n\n<p>En fonction de l\u2019\u00e2ge, la proportion la plus \u00e9lev\u00e9e (77%) est celle des jeunes \u00e2g\u00e9s entre 18 et 34 ans. Elle reste importante chez les personnes entre 35 et 54 ans (65%), mais aussi les personnes de 55 ans et plus (47%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Hugo D\u00e9crypte<\/em><\/strong><strong> pour l\u2019\u00e9quipe<\/strong><\/h2>\n\n\n\n<p><em>Ana\u00efs informe <\/em>a vu le jour \u00ab\u00a0<em>pour montrer de quoi je suis capable sur mon temps libre\u00a0\u00bb<\/em>, pr\u00e9cise sa cr\u00e9atrice. Ana\u00efs souhaite plutot rejoindre <a href=\"https:\/\/fad-fep.ca\/reporterPlus\/2025\/06\/02\/deborah-st-victor-lascension-dune-journaliste-multi-plateforme\/\" target=\"_blank\" rel=\"noreferrer noopener\">les rangs d\u2019une salle de r\u00e9daction en tant que vid\u00e9aste \u00e0 temps plein<\/a>, et attend encore sa chance. Les m\u00e9dias traditionnels auront toujours leur place, estime-t-elle.<\/p>\n\n\n\n<p>Ainsi, elle ne planifie pas se lancer \u00e0 son compte, comme l\u2019a fait l\u2019ancienne journaliste de Radio-Canada, Alexane Drolet, avec sa cha\u00eene personnelle <em>Alexplique<\/em>. <em>\u00ab\u00a0J\u2019aime et j\u2019ai besoin de travailler en \u00e9quipe<\/em>, avance-t-elle. <em>Pour le faire \u00e0 mon compte, il faudrait que je d\u00e9bloque des collaborations commerciales, ce qui ne m\u2019int\u00e9resse pas.\u00a0\u00bb<\/em><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDIF7QARPoD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/reel\/DDIF7QARPoD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/reel\/DDIF7QARPoD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\">Une publication partag\u00e9e par Ana\u00efs informe (@anaisinforme)<\/a><\/p><\/div><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Recherchiste \u00e0 Hugo D\u00e9crypte Qu\u00e9bec, Ana\u00efs Fleury ne voulait pas \u00eatre devant la cam\u00e9ra lorsqu\u2019elle a commenc\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":13,"featured_media":11817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,21,20,19,16],"tags":[393,392,390,391,394],"class_list":["post-11794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-journalisme","category-medias","category-portrait-etudiante","category-societe","tag-anais-fleury","tag-anais-informe","tag-hugo-decrypte","tag-hugo-decrypte-quebec","tag-netendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana\u00efs Fleury 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