{"id":12186,"date":"2026-05-23T16:31:53","date_gmt":"2026-05-23T21:31:53","guid":{"rendered":"https:\/\/fad-fep.ca\/reporterPlus\/?p=12186"},"modified":"2026-05-23T16:31:57","modified_gmt":"2026-05-23T21:31:57","slug":"a-la-rescousse-du-chevalier-cuivre-espece-mal-aimee","status":"publish","type":"post","link":"https:\/\/fad-fep.ca\/reporterPlus\/2026\/05\/23\/a-la-rescousse-du-chevalier-cuivre-espece-mal-aimee\/","title":{"rendered":"\u00c0 la rescousse du chevalier mal-aim\u00e9"},"content":{"rendered":"\n

Le chevalier cuivr\u00e9 est-il en train de dispara\u00eetre, parce qu\u2019il est mal-aim\u00e9 ? Sujet \u00e0 un \u00ab rebranding <\/em>strat\u00e9gique \u00bb dans le but d\u2019am\u00e9liorer son image, ce poisson unique est victime de pr\u00e9jug\u00e9s nuisibles \u00e0 sa conservation.<\/strong><\/p>\n\n\n\n

Avant m\u00eame l\u2019annonce du projet d\u2019expansion du Port de Montr\u00e9al \u00e0 Contrec\u0153ur<\/a>, le chevalier cuivr\u00e9 a fait l\u2019objet d\u2019un long travail de sensibilisation. M. Alain Branchaud, directeur g\u00e9n\u00e9ral \u00e0 la Soci\u00e9t\u00e9 pour la nature et les parcs du Qu\u00e9bec, a constamment travaill\u00e9 pour \u00ab transformer l’image du chevalier cuivr\u00e9 \u00bb.<\/p>\n\n\n\n

D\u00e8s le 21 janvier 1998, M. Branchaud et ses coll\u00e8gues choisissent le nom officiel du \u00ab chevalier cuivr\u00e9 \u00bb pour l\u2019esp\u00e8ce afin d’\u00e9voquer ses grandes \u00e9cailles qui ressemblent \u00e0 l\u2019armure d\u2019un chevalier. Le jour du changement de son nom concordait strat\u00e9giquement avec le jour du 50e anniversaire du drapeau qu\u00e9b\u00e9cois. Cela cr\u00e9e une forme d\u2019appartenance identitaire \u00e0 l\u2019esp\u00e8ce pour \u00ab mettre dans l’id\u00e9e des symboles associ\u00e9s au fait que c’est un poisson unique au Qu\u00e9bec \u00bb.<\/p>\n\n\n\n

Mais pourquoi d\u00e9penser tant d\u2019efforts pour am\u00e9liorer l\u2019image de ce poisson ?<\/strong><\/p>\n\n\n\n

Les esp\u00e8ces mal-aim\u00e9es<\/h2>\n\n\n\n

L\u2019attention du public, les efforts de conservation et la recherche se concentrent sur seulement 0,2 % des esp\u00e8ces animales, alors que la majorit\u00e9 des esp\u00e8ces menac\u00e9es sont des poissons, des amphibiens, des insectes et des mollusques selon une \u00e9tude publi\u00e9e dans le magazine Compass en 2023<\/a>.<\/p>\n\n\n\n

Juliette Dubut est \u00e9tudiante \u00e0 la ma\u00eetrise en sciences de l\u2019environnement \u00e0 l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al. Dans son m\u00e9moire sur le sujet, elle pointe le fait que le soutien du public se porte g\u00e9n\u00e9ralement sur la \u00ab m\u00e9gafaune charismatique \u00bb, des esp\u00e8ces animales aux caract\u00e9ristiques physiques attirant naturellement la sympathie. Les autres esp\u00e8ces, ressemblant moins aux humains, sont jug\u00e9es moins attrayantes. Appel\u00e9es les \u00ab mal-aim\u00e9es \u00bb, ces derni\u00e8res peinent \u00e0 aller chercher un attachement \u00e9motionnel qui aiderait \u00e0 leur protection.<\/p>\n\n\n\n

Cette protection in\u00e9gale des esp\u00e8ces r\u00e9v\u00e8le un syst\u00e8me o\u00f9 les facteurs \u00e9conomiques et les biais humains se croisent. Mme Dubut constate que les rares fonds disponibles en conservation sont souvent allou\u00e9s aux esp\u00e8ces charismatiques, car elles permettent d\u2019obtenir plus facilement du financement et de rentabiliser les efforts de conservation.<\/p>\n\n\n\n

\n

\u00ab Le chevalier cuivr\u00e9 est une esp\u00e8ce qui est victime de pr\u00e9jug\u00e9s et de biais humains. <\/em>\u00bb – Juliette Dubut, \u00e9tudiante \u00e0 la ma\u00eetrise en sciences de l\u2019environnement \u00e0 l\u2019UQ\u00c0M<\/p>\n<\/blockquote>\n\n\n\n

Pris au pi\u00e8ge, le chevalier cuivr\u00e9 devient victime d\u2019un syst\u00e8me o\u00f9 l\u2019apparence d\u00e9termine sa survie et les moyens de protection qu\u2019on pourrait lui accorder. Cette r\u00e9alit\u00e9 r\u00e9v\u00e8le une plus grande probl\u00e9matique : le manque d\u2019int\u00e9r\u00eat pour la protection des esp\u00e8ces mal-aim\u00e9es.<\/p>\n\n\n\n

Le marketing de conservation<\/h2>\n\n\n\n

Pour inverser cette tendance, le Projet Rescousse<\/a> est cr\u00e9\u00e9 dans le but de sensibiliser le public aux mal-aim\u00e9s. Le chevalier cuivr\u00e9 est ainsi devenu le symbole d\u2019une campagne publicitaire.<\/p>\n\n\n\n

\n

\u00ab Si on veut vraiment sauver l’environnement, il va falloir aussi faire du marketing.<\/em> \u00bb – Alain Branchaud, directeur g\u00e9n\u00e9ral \u00e0 la Soci\u00e9t\u00e9 pour la nature et les parcs du Qu\u00e9bec<\/p>\n<\/blockquote>\n\n\n\n

En partenariat avec la brasserie artisanale Dieu du Ciel !<\/a>, le Projet Rescousse<\/a> devait \u00ab donner une image qui va ensuite entra\u00eener l’action \u00bb selon M. Branchaud. En achetant une bi\u00e8re \u00ab rousse \u00e0 la rescousse \u00bb, une partie des fonds s\u2019en allait directement \u00e0 la pr\u00e9servation des esp\u00e8ces mal-aim\u00e9es, dont le chevalier cuivr\u00e9.<\/p>\n\n\n\n

\"Le
Le chevalier cuivr\u00e9, h\u00e9ros des fonds du Fleuve Saint-Laurent. <\/strong>Cr\u00e9dit photo : Projet Rescousse, 2012<\/em><\/figcaption><\/figure>\n\n\n\n

Inspir\u00e9es des techniques de marketing et des arts visuels, ces strat\u00e9gies de conservation innovantes permettent de soutenir les esp\u00e8ces mal-aim\u00e9es, d\u00e9crit Mme Dubut dans son m\u00e9moire en 2025.<\/p>\n\n\n\n

Une fonction en voie de disparition<\/h2>\n\n\n\n

Souvent n\u00e9glig\u00e9es, les esp\u00e8ces mal-aim\u00e9es jouent un r\u00f4le crucial dans le maintien d\u2019un \u00e9cosyst\u00e8me sain. Aujourd\u2019hui, il ne reste qu\u2019une seule population de chevalier cuivr\u00e9 dans le fleuve Saint-Laurent. Perdre cette esp\u00e8ce pourrait devenir probl\u00e9matique.<\/p>\n\n\n\n

\u00ab [Le chevalier cuivr\u00e9] se nourrit presque exclusivement de mollusques […] si tu enl\u00e8ves des pr\u00e9dateurs importants comme ce poisson-l\u00e0, c\u2019est s\u00fbr que \u00e7a pourrait avoir de gros impacts\u00bb indique Am\u00e9lie Papillon, \u00e9tudiante \u00e0 la ma\u00eetrise \u00e0 l\u2019Institut des sciences de la mer de l’Universit\u00e9 du Qu\u00e9bec \u00e0 Rimouski.<\/p>\n\n\n\n

\n

\u00ab Ce n\u2019est pas parce qu\u2019une esp\u00e8ce est rare que son impact sur l\u2019\u00e9cosyst\u00e8me n\u2019est pas important. <\/em>\u00bb – Am\u00e9lie Papillon, \u00e9tudiante \u00e0 la ma\u00eetrise \u00e0 l\u2019Institut des sciences de la mer de l’Universit\u00e9 du Qu\u00e9bec \u00e0 Rimouski<\/p>\n<\/blockquote>\n\n\n\n

Mme Papillon explique : \u00ab La diversit\u00e9 fonctionnelle, c\u2019est une autre mani\u00e8re d\u2019\u00e9tudier la biodiversit\u00e9 \u00bb. Chaque esp\u00e8ce remplit une fonction pr\u00e9cise dans l\u2019\u00e9cosyst\u00e8me. La disparition d\u2019une esp\u00e8ce peut \u00eatre compens\u00e9e temporairement par d\u2019autres remplissant une fonction similaire, mais chaque perte fragilise l\u2019ensemble.<\/p>\n\n\n\n

Rem\u00e9dier aux pr\u00e9jug\u00e9s humains en termes de conservation, c\u2019est assurer la survie des esp\u00e8ces, aim\u00e9es ou mal-aim\u00e9es, un geste n\u00e9cessaire pour la r\u00e9silience des \u00e9cosyst\u00e8mes.<\/p>\n\n\n\n

B<\/strong>ibliographie<\/h2>\n\n\n\n
    \n
  1. Albert, C., Luque, G. M. et Courchamp, F. (2018). The twenty most charismatic species<\/a>. PLOS ONE<\/em>, 13<\/em>(7), e0199149.<\/li>\n\n\n\n
  2. Blais, S. (2025, 21 octobre). Plan de compensation pour le chevalier cuivr\u00e9: Le Port de Montr\u00e9al obtient une autorisation pour le terminal de Contrec\u0153ur<\/a>. La Presse<\/em>. <\/li>\n\n\n\n
  3. Chevalier cuivr\u00e9<\/a><\/em>. (s. d.). Gouvernement du Qu\u00e9bec.<\/li>\n\n\n\n
  4. Compass 2022-23<\/a> Vol. 8 Issue 1<\/em>. (2023, 6 f\u00e9vrier). Issuu. <\/li>\n\n\n\n
  5. Dubut, J. (2025, mai). La belle ou la b\u00eate\u202f: promouvoir les esp\u00e8ces fauniques mal-aim\u00e9es<\/a><\/em> [essai (document dipl\u00f4mant)]. <\/li>\n\n\n\n
  6. \u00c9QUIPE DE R\u00c9TABLISSEMENT DU CHEVALIER CUIVR\u00c9 DU QU\u00c9BEC (2012). Plan de r\u00e9tablissement du chevalier cuivr\u00e9 (Moxostoma hubbsi) au Qu\u00e9bec \u2014 2012-2017, minist\u00e8re des Ressources naturelles et de la Faune du Qu\u00e9bec, Faune Qu\u00e9bec, 55 p.<\/li>\n\n\n\n
  7. Glas, Z. (2016, 4 ao\u00fbt). Uninteresting, Strange, or Ugly: Protecting non-charismatic species. Purdue Extension Forestry & Natural Resources.<\/li>\n<\/ol>\n\n\n\n

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    Le chevalier cuivr\u00e9 est victime de pr\u00e9jug\u00e9s nuisibles \u00e0 sa conservation, un \u00ab rebranding strat\u00e9gique \u00bb vise \u00e0 am\u00e9liorer son image.<\/p>\n","protected":false},"author":56,"featured_media":12785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,22,16],"tags":[525,519,521,204,523,472,522,520,516,526],"class_list":["post-12186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environnement","category-science","category-societe","tag-biodiversite","tag-chevalier-cuivre-2","tag-ecosysteme","tag-environnement","tag-espece-menacee-2","tag-especes-mal-aimees","tag-fleuve-du-saint-laurent","tag-marketing-de-conservation","tag-poisson","tag-prejuges"],"yoast_head":"\n\u00c0 la rescousse du chevalier mal-aim\u00e9 - Reporter<\/title>\n<meta name=\"description\" content=\"Un \u00ab rebranding strat\u00e9gique \u00bb 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